Slick App

Slick is a chat bot generator app for social media along with inventory management that supports customers from various types of business models through the intelligent way of feeding inputs inside the app.

Project Overview

Slick is a versatile digital commerce and payments platform that caters to businesses of all sizes and types. It operates in the fintech market, providing a comprehensive suite of tools that streamline both front-of-house and back-of-house operations. The company’s primary offering is a Point of Sale (POS) system, which is essentially a digital cash register that records sales transactions. This POS system syncs both in-store and online business operations, creating a centralized command for businesses.

It also integrates with various marketplaces, making it easier for businesses to manage their sales across different platforms. Slick also offers a robust payment solution that allows businesses to accept payments quickly, securely, and with multiple options. This flexibility in payment methods enhances the shopping experience for customers, potentially leading to increased sales for businesses.

Moreover, Slick provides a delivery management system that integrates with third-party services. This feature enables businesses to efficiently manage their deliveries, which is particularly beneficial for restaurants and other food service businesses. The platform also includes customer relationship management (CRM) features and an electronic POS (ePOS) system. These tools help businesses deliver superior customer service by tracking customer interactions and providing insights into customer behavior. Slick’s business model is likely based on a subscription or transaction fee model, where businesses pay for the use of their platform and services. The company’s solutions have been praised for their effectiveness in reducing third-party commission costs and improving inventory management. In summary, Slick is a comprehensive digital commerce and payments solution that helps businesses streamline their operations, manage payments and deliveries, and enhance customer service.

Tools Used

Adobe XD, Adobe Photoshop

Time Line

2018 September – 2022 March


Slick App – Foodtron Technologies


Chatbot & POS Management

My Role

Market Research

The client wants to create a platform that provides a hassle-free solution to maintain the inventory to sell the products/services online. By keeping this in mind I started doing market research and found out that an Omni-channel Point of Selling System would be suitable to achieve the goal for this product. The global omnichannel retail solutions market size was valued at USD 5.96 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 13.6% from 2022 to 2030. Omni-channel retail refers to the integration of physical and digital channels. It streamlines the connection between online and in-store channels to offer customers a seamless shopping experience.

The Claim

  • According to a study by Harvard Business Review, customers will spend 13% more in physical stores if they’ve conducted prior online research via the brand’s websites. It means that customers who interact via multiple channels tend to spend more in retail stores.
  • An eCommerce-integrated POS system allows you to view your inventory in real-time across online and offline channels. Streamlining your inventory management across channels is vital to any business owner.
  • Manual data entry, reconciliation, and synchronization are always error-prone and time-consuming. Therefore, another vast added value of integrating an eCommerce website with an EPOS system is eliminating manual data.
  • The rising adoption of cloud-based and AI-driven point-of-sale solutions among enterprises and small merchants aids market growth.

The Problem

  • Many businesses are struggling to make their presence on digital platforms because of the cost and complexity involved in developing their website to own an app.
  • Too many POS are available in the market but not every POS brand provides the website/mobile app services as integrated.
  • Managing online orders from all the digital platforms at one go is way more difficult and not many Omnichannel POS service providers support this or providing with a low cost.
  • When it comes to online orders, Maintaining the customers promoting the products/services with proper recommendations or setting up the inventory in the POS system to maintaining the e-commerce website along with payment gateway to delivery partners is a difficult and confusing task for many of the business owners.

Disney has implemented an omnichannel strategy by offering a seamless experience across its theme parks, retail stores, and online stores. Customers can purchase park tickets, souvenirs, and merchandise on the Disney website, at physical stores, or through the mobile app. The company also offers a mobile app that allows customers to manage their park experience, including ordering food and drinks.

Competitive Analysis

I signed up and then analyzed three apps, two of which are direct competitors and one is indirect. I compared the ordering experience of each competitor’s app as a new user and a returning user. I compared the onboarding process, settings, features, and integrations. What’s more, I also juxtaposed negative comments from their reviews to get the essence of what users struggle with the most while using them and what they are not too keen on. And was reanalyzing my thoughts and having various rounds of discussion with the client to implement more missing features in the app.

Problems from the Comments

Old dated and boring UI and app keep crashes everytime.

Akash Patel

No proper analytics and no proper reports. Can’t able to set up or choose the theme.

Badrinath Gowda

Can’t able to customise the theme and can’t able to set any bot replies.

Shalaka Goshal

Have a project in mind?

Feel free to contact me at any time. I am excited to work with you.

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